Breaking the Cycle of Silence
- Type
- Social awareness campaign
- My role
- Product & Poster Design, Audience Research
The story
This campaign aims to make conversations about menstruation feel more open and comfortable. I used friendly characters, soft pink colours and encouraging messages to approach a topic that can feel embarrassing. Across posters, a brochure, packaging and merchandise, I created a consistent visual identity that encourages people to speak up and feel supported.
My Role
Product & Poster Design, Audience Research
For this group assignment, I researched the target audience to help guide the campaign’s visual direction. I was responsible for designing the posters and campaign products, using consistent colours, characters and messages to make the topic of menstruation feel more approachable.
